diff --git a/ui/src/adapters/openclaw-gateway/config-fields.tsx b/ui/src/adapters/openclaw-gateway/config-fields.tsx
index 19780d94..aef100a1 100644
--- a/ui/src/adapters/openclaw-gateway/config-fields.tsx
+++ b/ui/src/adapters/openclaw-gateway/config-fields.tsx
@@ -1,4 +1,5 @@
 import { useState } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import { Eye, EyeOff } from "lucide-react";
 import type { AdapterConfigFieldsProps } from "../types";
 import {
@@ -134,7 +135,7 @@ export function OpenClawGatewayConfigFields({
 
       {!isCreate && (
         <>
-          <Field label="Paperclip API URL override">
+          <Field label={`${VOCAB.appName} API URL override`}>
             <DraftInput
               value={
                 eff(
@@ -226,7 +227,7 @@ export function OpenClawGatewayConfigFields({
 
           <Field label="Device auth">
             <div className="text-xs text-muted-foreground leading-relaxed">
-              Always enabled for gateway agents. Paperclip persists a device key during onboarding so pairing approvals
+              {`Always enabled for gateway agents. ${VOCAB.appName} persists a device key during onboarding so pairing approvals`}
               remain stable across runs.
             </div>
           </Field>
diff --git a/ui/src/components/AccountingModelCard.tsx b/ui/src/components/AccountingModelCard.tsx
index 98704061..98aca4f5 100644
--- a/ui/src/components/AccountingModelCard.tsx
+++ b/ui/src/components/AccountingModelCard.tsx
@@ -1,4 +1,5 @@
 import { Database, Gauge, ReceiptText } from "lucide-react";
+import { VOCAB } from "@paperclipai/branding";
 import { Card, CardContent, CardHeader, CardTitle, CardDescription } from "@/components/ui/card";
 
 const SURFACES = [
@@ -34,7 +35,7 @@ export function AccountingModelCard() {
           Accounting model
         </CardTitle>
         <CardDescription className="max-w-2xl text-sm leading-6">
-          Paperclip now separates request-level inference usage from account-level finance events.
+          {`${VOCAB.appName} now separates request-level inference usage from account-level finance events.`}
           That keeps provider reporting honest when the biller is OpenRouter, Cloudflare, Bedrock, or another intermediary.
         </CardDescription>
       </CardHeader>
diff --git a/ui/src/components/JsonSchemaForm.tsx b/ui/src/components/JsonSchemaForm.tsx
index e185bf4b..ac15f8b2 100644
--- a/ui/src/components/JsonSchemaForm.tsx
+++ b/ui/src/components/JsonSchemaForm.tsx
@@ -1,4 +1,5 @@
 import React, { useCallback, useMemo, useState } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import {
   ChevronDown,
   ChevronRight,
@@ -494,7 +495,7 @@ const SecretField = React.memo(({
       label={label}
       description={
         description ||
-        "This secret is stored securely via the Paperclip secret provider."
+        `This secret is stored securely via the ${VOCAB.appName} secret provider.`
       }
       required={isRequired}
       error={error}
diff --git a/ui/src/components/OnboardingWizard.tsx b/ui/src/components/OnboardingWizard.tsx
index fe0d1315..b9dd7851 100644
--- a/ui/src/components/OnboardingWizard.tsx
+++ b/ui/src/components/OnboardingWizard.tsx
@@ -1063,7 +1063,7 @@ export function OnboardingWizard() {
                           <p className="text-[11px] text-amber-900/90 leading-relaxed">
                             Claude failed while{" "}
                             <span className="font-mono">ANTHROPIC_API_KEY</span>{" "}
-                            is set. You can clear it in this CEO adapter config
+                            is set. You can clear it in this {VOCAB.ceo} adapter config
                             and retry the probe.
                           </p>
                           <Button
diff --git a/ui/src/components/ProjectProperties.tsx b/ui/src/components/ProjectProperties.tsx
index 6574091c..b25fb7e3 100644
--- a/ui/src/components/ProjectProperties.tsx
+++ b/ui/src/components/ProjectProperties.tsx
@@ -1,4 +1,5 @@
 import { useState } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import { Link } from "@/lib/router";
 import { useMutation, useQuery, useQueryClient } from "@tanstack/react-query";
 import type { Project } from "@paperclipai/shared";
@@ -687,7 +688,7 @@ export function ProjectProperties({ project, onUpdate, onFieldUpdate, getFieldSa
                     {codebase.effectiveLocalFolder}
                   </div>
                   {codebase.origin === "managed_checkout" && (
-                    <div className="text-[11px] text-muted-foreground">Paperclip-managed folder.</div>
+                    <div className="text-[11px] text-muted-foreground">{`${VOCAB.appName}-managed folder.`}</div>
                   )}
                 </div>
                 <div className="flex items-center gap-1">
@@ -719,7 +720,7 @@ export function ProjectProperties({ project, onUpdate, onFieldUpdate, getFieldSa
 
             {hasAdditionalLegacyWorkspaces && (
               <div className="text-[11px] text-muted-foreground">
-                Additional legacy workspace records exist on this project. Paperclip is using the primary workspace as the codebase view.
+                {`Additional legacy workspace records exist on this project. ${VOCAB.appName} is using the primary workspace as the codebase view.`}
               </div>
             )}
 
diff --git a/ui/src/components/agent-config-primitives.tsx b/ui/src/components/agent-config-primitives.tsx
index 481aa4b0..8e6fb5eb 100644
--- a/ui/src/components/agent-config-primitives.tsx
+++ b/ui/src/components/agent-config-primitives.tsx
@@ -1,4 +1,5 @@
 import { useState, useRef, useEffect, useCallback } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import {
   Tooltip,
   TooltipTrigger,
@@ -33,7 +34,7 @@ export const help: Record<string, string> = {
   dangerouslySkipPermissions: "Run unattended by auto-approving adapter permission prompts when supported.",
   dangerouslyBypassSandbox: "Run Codex without sandbox restrictions. Required for filesystem/network access.",
   search: "Enable Codex web search capability during runs.",
-  workspaceStrategy: "How Paperclip should realize an execution workspace for this agent. Keep project_primary for normal cwd execution, or use git_worktree for issue-scoped isolated checkouts.",
+  workspaceStrategy: `How ${VOCAB.appName} should realize an execution workspace for this agent. Keep project_primary for normal cwd execution, or use git_worktree for issue-scoped isolated checkouts.`,
   workspaceBaseRef: "Base git ref used when creating a worktree branch. Leave blank to use the resolved workspace ref or HEAD.",
   workspaceBranchTemplate: "Template for naming derived branches. Supports {{issue.identifier}}, {{issue.title}}, {{agent.name}}, {{project.id}}, {{workspace.repoRef}}, and {{slug}}.",
   worktreeParentDir: "Directory where derived worktrees should be created. Absolute, ~-prefixed, and repo-relative paths are supported.",
@@ -44,8 +45,8 @@ export const help: Record<string, string> = {
   args: "Command-line arguments, comma-separated.",
   extraArgs: "Extra CLI arguments for local adapters, comma-separated.",
   envVars: "Environment variables injected into the adapter process. Use plain values or secret references.",
-  bootstrapPrompt: "Only sent when Paperclip starts a fresh session. Use this for stable setup guidance that should not be repeated on every heartbeat.",
-  payloadTemplateJson: "Optional JSON merged into remote adapter request payloads before Paperclip adds its standard wake and workspace fields.",
+  bootstrapPrompt: `Only sent when ${VOCAB.appName} starts a fresh session. Use this for stable setup guidance that should not be repeated on every heartbeat.`,
+  payloadTemplateJson: `Optional JSON merged into remote adapter request payloads before ${VOCAB.appName} adds its standard wake and workspace fields.`,
   webhookUrl: "The URL that receives POST requests when the agent is invoked.",
   heartbeatInterval: "Run this agent automatically on a timer. Useful for periodic tasks like checking for new work.",
   intervalSec: "Seconds between automatic heartbeat invocations.",
diff --git a/ui/src/pages/AgentDetail.tsx b/ui/src/pages/AgentDetail.tsx
index bfdaa271..7ad9a4a1 100644
--- a/ui/src/pages/AgentDetail.tsx
+++ b/ui/src/pages/AgentDetail.tsx
@@ -925,7 +925,7 @@ export function AgentDetail() {
       {actionError && <p className="text-sm text-destructive">{actionError}</p>}
       {isPendingApproval && (
         <p className="text-sm text-amber-500">
-          This agent is pending board approval and cannot be invoked yet.
+          This agent is pending owner approval and cannot be invoked yet.
         </p>
       )}
 
@@ -1497,11 +1497,11 @@ function ConfigurationTab({
   const taskAssignLocked = agent.role === "ceo" || canCreateAgents;
   const taskAssignHint =
     taskAssignSource === "ceo_role"
-      ? "Enabled automatically for CEO agents."
+      ? `Enabled automatically for ${VOCAB.ceo} agents.`
       : taskAssignSource === "agent_creator"
         ? "Enabled automatically while this agent can create new agents."
         : taskAssignSource === "explicit_grant"
-          ? "Enabled via explicit company permission grant."
+          ? `Enabled via explicit ${VOCAB.company.toLowerCase()} permission grant.`
           : "Disabled unless explicitly granted.";
 
   return (
@@ -1945,7 +1945,7 @@ function PromptsTab({
                       <HelpCircle className="h-3 w-3 text-muted-foreground cursor-help" />
                     </TooltipTrigger>
                     <TooltipContent side="right" sideOffset={4}>
-                      Managed: Paperclip stores and serves the instructions bundle. External: you provide a path on disk where the instructions live.
+                      {`Managed: ${VOCAB.appName} stores and serves the instructions bundle. External: you provide a path on disk where the instructions live.`}
                     </TooltipContent>
                   </Tooltip>
                 </span>
@@ -2000,7 +2000,7 @@ function PromptsTab({
                       <HelpCircle className="h-3 w-3 text-muted-foreground cursor-help" />
                     </TooltipTrigger>
                     <TooltipContent side="right" sideOffset={4}>
-                      The absolute directory on disk where the instructions bundle lives. In managed mode this is set by Paperclip automatically.
+                      {`The absolute directory on disk where the instructions bundle lives. In managed mode this is set by ${VOCAB.appName} automatically.`}
                     </TooltipContent>
                   </Tooltip>
                 </span>
@@ -2531,9 +2531,9 @@ function AgentSkillsTab({
   const unsupportedSkillMessage = useMemo(() => {
     if (skillSnapshot?.mode !== "unsupported") return null;
     if (agent.adapterType === "openclaw_gateway") {
-      return "Paperclip cannot manage OpenClaw skills here. Visit your OpenClaw instance to manage this agent's skills.";
+      return `${VOCAB.appName} cannot manage OpenClaw skills here. Visit your OpenClaw instance to manage this agent's skills.`;
     }
-    return "Paperclip cannot manage skills for this adapter yet. Manage them in the adapter directly.";
+    return `${VOCAB.appName} cannot manage skills for this adapter yet. Manage them in the adapter directly.`;
   }, [agent.adapterType, skillSnapshot?.mode]);
   const hasUnsavedChanges = !arraysEqual(skillDraft, lastSavedSkills);
   const saveStatusLabel = syncSkills.isPending
@@ -2691,7 +2691,7 @@ function AgentSkillsTab({
                   <section className="border-y border-border">
                     <div className="border-b border-border bg-muted/40 px-3 py-2">
                       <span className="text-xs font-medium text-muted-foreground">
-                        Required by Paperclip
+                        {`Required by ${VOCAB.appName}`}
                       </span>
                     </div>
                     {requiredSkillRows.map(renderSkillRow)}
@@ -2708,7 +2708,7 @@ function AgentSkillsTab({
                       onKeyDown={(e) => { if (e.key === "Enter" || e.key === " ") { e.preventDefault(); setUnmanagedOpen((v) => !v); } }}
                     >
                       <span className="text-xs font-medium text-muted-foreground">
-                        ({unmanagedSkillRows.length}) User-installed skills, not managed by Paperclip
+                        {`(${unmanagedSkillRows.length}) User-installed skills, not managed by ${VOCAB.appName}`}
                       </span>
                       {unmanagedOpen ? <ChevronDown className="h-3.5 w-3.5 text-muted-foreground" /> : <ChevronRight className="h-3.5 w-3.5 text-muted-foreground" />}
                     </div>
@@ -3995,7 +3995,7 @@ function KeysTab({ agentId, companyId }: { agentId: string; companyId?: string }
           Create API Key
         </h3>
         <p className="text-xs text-muted-foreground">
-          API keys allow this agent to authenticate calls to the Paperclip server.
+          {`API keys allow this agent to authenticate calls to the ${VOCAB.appName} server.`}
         </p>
         <div className="flex items-center gap-2">
           <Input
diff --git a/ui/src/pages/DesignGuide.tsx b/ui/src/pages/DesignGuide.tsx
index 9d4ab867..6cedf357 100644
--- a/ui/src/pages/DesignGuide.tsx
+++ b/ui/src/pages/DesignGuide.tsx
@@ -1,4 +1,5 @@
 import { useState } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import {
   BookOpen,
   Bot,
@@ -194,7 +195,7 @@ export function DesignGuide() {
       <div>
         <h2 className="text-xl font-bold">Design Guide</h2>
         <p className="text-sm text-muted-foreground mt-1">
-          Every component, style, and pattern used across Paperclip.
+          {`Every component, style, and pattern used across ${VOCAB.appName}.`}
         </p>
       </div>
 
@@ -736,7 +737,7 @@ export function DesignGuide() {
             </BreadcrumbItem>
             <BreadcrumbSeparator />
             <BreadcrumbItem>
-              <BreadcrumbLink href="#">Paperclip App</BreadcrumbLink>
+              <BreadcrumbLink href="#">{`${VOCAB.appName} App`}</BreadcrumbLink>
             </BreadcrumbItem>
             <BreadcrumbSeparator />
             <BreadcrumbItem>
@@ -943,7 +944,7 @@ export function DesignGuide() {
 
         <SubSection title="Initials derivation">
           <div className="flex flex-col gap-2">
-            <Identity name="CEO Agent" size="sm" />
+            <Identity name={`${VOCAB.ceo} Agent`} size="sm" />
             <Identity name="Alpha" size="sm" />
             <Identity name="Quality Assurance Lead" size="sm" />
           </div>
diff --git a/ui/src/pages/NewAgent.tsx b/ui/src/pages/NewAgent.tsx
index b96a9741..b4e29f33 100644
--- a/ui/src/pages/NewAgent.tsx
+++ b/ui/src/pages/NewAgent.tsx
@@ -332,7 +332,7 @@ export function NewAgent() {
         {/* Footer */}
         <div className="border-t border-border px-4 py-3">
           {isFirstAgent && (
-            <p className="text-xs text-muted-foreground mb-2">This will be the CEO</p>
+            <p className="text-xs text-muted-foreground mb-2">{`This will be the ${VOCAB.ceo}`}</p>
           )}
           {formError && (
             <p className="text-xs text-destructive mb-2">{formError}</p>
diff --git a/ui/src/pages/RoutineDetail.tsx b/ui/src/pages/RoutineDetail.tsx
index 55dc32f4..d8287401 100644
--- a/ui/src/pages/RoutineDetail.tsx
+++ b/ui/src/pages/RoutineDetail.tsx
@@ -1,4 +1,5 @@
 import { useEffect, useMemo, useRef, useState } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import { Link, useLocation, useNavigate, useParams } from "@/lib/router";
 import { useMutation, useQuery, useQueryClient } from "@tanstack/react-query";
 import {
@@ -427,7 +428,7 @@ export function RoutineDetail() {
     onError: (error) => {
       pushToast({
         title: "Failed to save routine",
-        body: error instanceof Error ? error.message : "Paperclip could not save the routine.",
+        body: error instanceof Error ? error.message : `${VOCAB.appName} could not save the routine.`,
         tone: "error",
       });
     },
@@ -459,7 +460,7 @@ export function RoutineDetail() {
     onError: (error) => {
       pushToast({
         title: "Routine run failed",
-        body: error instanceof Error ? error.message : "Paperclip could not start the routine run.",
+        body: error instanceof Error ? error.message : `${VOCAB.appName} could not start the routine run.`,
         tone: "error",
       });
     },
@@ -481,7 +482,7 @@ export function RoutineDetail() {
     onError: (error) => {
       pushToast({
         title: "Failed to update routine",
-        body: error instanceof Error ? error.message : "Paperclip could not update the routine.",
+        body: error instanceof Error ? error.message : `${VOCAB.appName} could not update the routine.`,
         tone: "error",
       });
     },
@@ -528,7 +529,7 @@ export function RoutineDetail() {
     onError: (error) => {
       pushToast({
         title: "Failed to add trigger",
-        body: error instanceof Error ? error.message : "Paperclip could not create the trigger.",
+        body: error instanceof Error ? error.message : `${VOCAB.appName} could not create the trigger.`,
         tone: "error",
       });
     },
@@ -551,7 +552,7 @@ export function RoutineDetail() {
     onError: (error) => {
       pushToast({
         title: "Failed to update trigger",
-        body: error instanceof Error ? error.message : "Paperclip could not update the trigger.",
+        body: error instanceof Error ? error.message : `${VOCAB.appName} could not update the trigger.`,
         tone: "error",
       });
     },
@@ -573,7 +574,7 @@ export function RoutineDetail() {
     onError: (error) => {
       pushToast({
         title: "Failed to delete trigger",
-        body: error instanceof Error ? error.message : "Paperclip could not delete the trigger.",
+        body: error instanceof Error ? error.message : `${VOCAB.appName} could not delete the trigger.`,
         tone: "error",
       });
     },
@@ -595,7 +596,7 @@ export function RoutineDetail() {
     onError: (error) => {
       pushToast({
         title: "Failed to rotate webhook secret",
-        body: error instanceof Error ? error.message : "Paperclip could not rotate the webhook secret.",
+        body: error instanceof Error ? error.message : `${VOCAB.appName} could not rotate the webhook secret.`,
         tone: "error",
       });
     },
@@ -635,7 +636,7 @@ export function RoutineDetail() {
   const currentProject = editDraft.projectId ? projectById.get(editDraft.projectId) ?? null : null;
 
   if (!selectedCompanyId) {
-    return <EmptyState icon={Repeat} message="Select a company to view routines." />;
+    return <EmptyState icon={Repeat} message={`Select a ${VOCAB.company.toLowerCase()} to view routines.`} />;
   }
 
   if (isLoading) {
@@ -739,7 +740,7 @@ export function RoutineDetail() {
         <div className="rounded-lg border border-blue-500/30 bg-blue-500/5 p-4 space-y-3 text-sm">
           <div>
             <p className="font-medium">{secretMessage.title}</p>
-            <p className="text-xs text-muted-foreground">Save this now. Paperclip will not show the secret value again.</p>
+            <p className="text-xs text-muted-foreground">{`Save this now. ${VOCAB.appName} will not show the secret value again.`}</p>
           </div>
           <div className="space-y-2">
             <div className="flex items-center gap-2">