diff --git a/ui/src/components/IssuesList.tsx b/ui/src/components/IssuesList.tsx
index a601aec7..38d5f00e 100644
--- a/ui/src/components/IssuesList.tsx
+++ b/ui/src/components/IssuesList.tsx
@@ -391,7 +391,7 @@ export function IssuesList({
             <button
               className={`p-1.5 transition-colors ${viewState.viewMode === "board" ? "bg-accent text-foreground" : "text-muted-foreground hover:text-foreground"}`}
               onClick={() => updateView({ viewMode: "board" })}
-              title="Board view"
+              title="Kanban view"
             >
               <Columns3 className="h-3.5 w-3.5" />
             </button>
diff --git a/ui/src/components/ReportsToPicker.tsx b/ui/src/components/ReportsToPicker.tsx
index 3c279f78..75924dc6 100644
--- a/ui/src/components/ReportsToPicker.tsx
+++ b/ui/src/components/ReportsToPicker.tsx
@@ -1,4 +1,5 @@
 import { useState } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import type { Agent } from "@paperclipai/shared";
 import {
   Popover,
@@ -16,7 +17,7 @@ export function ReportsToPicker({
   onChange,
   disabled = false,
   excludeAgentIds = [],
-  disabledEmptyLabel = "Reports to: N/A (CEO)",
+  disabledEmptyLabel,
   chooseLabel = "Reports to...",
 }: {
   agents: Agent[];
@@ -27,6 +28,7 @@ export function ReportsToPicker({
   disabledEmptyLabel?: string;
   chooseLabel?: string;
 }) {
+  const label = disabledEmptyLabel ?? `Reports to: N/A (${VOCAB.ceo})`;
   const [open, setOpen] = useState(false);
   const exclude = new Set(excludeAgentIds);
   const rows = agents.filter(
@@ -69,7 +71,7 @@ export function ReportsToPicker({
             <>
               <User className="h-3 w-3 shrink-0 text-muted-foreground" />
               <span className="min-w-0 truncate">
-                {disabled ? disabledEmptyLabel : chooseLabel}
+                {disabled ? label : chooseLabel}
               </span>
             </>
           )}
diff --git a/ui/src/pages/Companies.tsx b/ui/src/pages/Companies.tsx
index fffd69ef..d6a6e015 100644
--- a/ui/src/pages/Companies.tsx
+++ b/ui/src/pages/Companies.tsx
@@ -70,7 +70,7 @@ export function Companies() {
   });
 
   useEffect(() => {
-    setBreadcrumbs([{ label: "Companies" }]);
+    setBreadcrumbs([{ label: VOCAB.companies }]);
   }, [setBreadcrumbs]);
 
   function startEdit(companyId: string, currentName: string) {
@@ -98,7 +98,7 @@ export function Companies() {
       </div>
 
       <div className="h-6">
-        {loading && <p className="text-sm text-muted-foreground">Loading companies...</p>}
+        {loading && <p className="text-sm text-muted-foreground">{`Loading ${VOCAB.companies.toLowerCase()}...`}</p>}
         {error && <p className="text-sm text-destructive">{error.message}</p>}
       </div>
 
@@ -267,7 +267,7 @@ export function Companies() {
                   onClick={(e) => e.stopPropagation()}
                 >
                   <p className="text-sm text-destructive font-medium">
-                    Delete this company and all its data? This cannot be undone.
+                    {`Delete this ${VOCAB.company.toLowerCase()} and all its data? This cannot be undone.`}
                   </p>
                   <div className="flex items-center gap-2 ml-4 shrink-0">
                     <Button
diff --git a/ui/src/pages/CompanyImport.tsx b/ui/src/pages/CompanyImport.tsx
index c69a0025..e4f5fa00 100644
--- a/ui/src/pages/CompanyImport.tsx
+++ b/ui/src/pages/CompanyImport.tsx
@@ -704,7 +704,7 @@ export function CompanyImport() {
   }, [companyAgents]);
 
   const localZipHelpText =
-    "Upload a .zip exported directly from Paperclip. Re-zipped archives created by Finder, Explorer, or other zip tools may not import correctly.";
+    `Upload a .zip exported directly from ${VOCAB.appName}. Re-zipped archives created by Finder, Explorer, or other zip tools may not import correctly.`;
 
   useEffect(() => {
     setBreadcrumbs([
@@ -1086,7 +1086,7 @@ export function CompanyImport() {
   const selectedAction = selectedFile ? (actionMap.get(selectedFile) ?? null) : null;
 
   if (!selectedCompanyId) {
-    return <EmptyState icon={Download} message="Select a company to import into." />;
+    return <EmptyState icon={Download} message={`Select a ${VOCAB.company.toLowerCase()} to import into.`} />;
   }
 
   return (
@@ -1096,7 +1096,7 @@ export function CompanyImport() {
         <div>
           <h2 className="text-base font-semibold">Import source</h2>
           <p className="text-xs text-muted-foreground mt-1">
-            Choose a GitHub repo or upload a local Paperclip zip package.
+            {`Choose a GitHub repo or upload a local ${VOCAB.appName} zip package.`}
           </p>
         </div>
 
@@ -1178,7 +1178,7 @@ export function CompanyImport() {
           </Field>
         )}
 
-        <Field label="Target" hint="Import into this company or create a new one.">
+        <Field label="Target" hint={`Import into this ${VOCAB.company.toLowerCase()} or create a new one.`}>
           <select
             className="w-full rounded-md border border-border bg-transparent px-2.5 py-1.5 text-sm outline-none"
             value={targetMode}
@@ -1187,16 +1187,16 @@ export function CompanyImport() {
               setImportPreview(null);
             }}
           >
-            <option value="new">Create new company</option>
+            <option value="new">{`Create new ${VOCAB.company.toLowerCase()}`}</option>
             <option value="existing">
-              Existing company: {selectedCompany?.name}
+              {`Existing ${VOCAB.company.toLowerCase()}: ${selectedCompany?.name}`}
             </option>
           </select>
         </Field>
 
         {targetMode === "new" && (
           <Field
-            label="New company name"
+            label={`New ${VOCAB.company.toLowerCase()} name`}
             hint="Optional override. Leave blank to use the package name."
           >
             <input
@@ -1211,7 +1211,7 @@ export function CompanyImport() {
 
         <Field
           label="Collision strategy"
-          hint="Board imports can rename, skip, or replace matching company content."
+          hint={`${VOCAB.board} imports can rename, skip, or replace matching ${VOCAB.company.toLowerCase()} content.`}
         >
           <select
             className="w-full rounded-md border border-border bg-transparent px-2.5 py-1.5 text-sm outline-none"
diff --git a/ui/src/pages/CompanySettings.tsx b/ui/src/pages/CompanySettings.tsx
index d2a074ce..b35b4654 100644
--- a/ui/src/pages/CompanySettings.tsx
+++ b/ui/src/pages/CompanySettings.tsx
@@ -232,7 +232,7 @@ export function CompanySettings() {
   if (!selectedCompany) {
     return (
       <div className="text-sm text-muted-foreground">
-        No company selected. Select a company from the switcher above.
+        {`No ${VOCAB.company.toLowerCase()} selected. Select a ${VOCAB.company.toLowerCase()} from the switcher above.`}
       </div>
     );
   }
diff --git a/ui/src/pages/Costs.tsx b/ui/src/pages/Costs.tsx
index 281ae0e4..8a5c9c4a 100644
--- a/ui/src/pages/Costs.tsx
+++ b/ui/src/pages/Costs.tsx
@@ -1,4 +1,5 @@
 import { useEffect, useMemo, useRef, useState, type ComponentType } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import { useMutation, useQuery, useQueryClient } from "@tanstack/react-query";
 import type {
   BudgetPolicySummary,
@@ -35,6 +36,12 @@ import { Tabs, TabsContent, TabsList, TabsTrigger } from "@/components/ui/tabs";
 
 const NO_COMPANY = "__none__";
 
+const SCOPE_LABELS: Record<string, string> = {
+  company: VOCAB.company,
+  agent: "Agent",
+  project: "Project",
+};
+
 function currentWeekRange(): { from: string; to: string } {
   const now = new Date();
   const day = now.getDay();
@@ -529,7 +536,7 @@ export function Costs() {
   }), [budgetPolicies]);
 
   if (!selectedCompanyId) {
-    return <EmptyState icon={DollarSign} message="Select a company to view costs." />;
+    return <EmptyState icon={DollarSign} message={`Select a ${VOCAB.company.toLowerCase()} to view costs.`} />;
   }
 
   const showCustomPrompt = preset === "custom" && !customReady;
@@ -855,7 +862,7 @@ export function Costs() {
                   <MetricTile
                     label="Pending approvals"
                     value={String(budgetData?.pendingApprovalCount ?? 0)}
-                    subtitle="Budget override approvals awaiting board action"
+                    subtitle="Budget override approvals awaiting owner action"
                     icon={ArrowUpRight}
                   />
                   <MetricTile
@@ -907,10 +914,10 @@ export function Costs() {
                   return (
                     <section key={scopeType} className="space-y-3">
                       <div>
-                        <h2 className="text-lg font-semibold capitalize">{scopeType} budgets</h2>
+                        <h2 className="text-lg font-semibold">{SCOPE_LABELS[scopeType] ?? scopeType} budgets</h2>
                         <p className="text-sm text-muted-foreground">
                           {scopeType === "company"
-                            ? "Company-wide monthly policy."
+                            ? `${VOCAB.company}-wide monthly policy.`
                             : scopeType === "agent"
                               ? "Recurring monthly spend policies for individual agents."
                               : "Lifetime spend policies for execution-bound projects."}
@@ -939,7 +946,7 @@ export function Costs() {
                 {budgetPolicies.length === 0 ? (
                   <Card>
                     <CardContent className="px-5 py-8 text-sm text-muted-foreground">
-                      No budget policies yet. Set agent and project budgets from their detail pages, or use the existing company monthly budget control.
+                      {`No budget policies yet. Set agent and project budgets from their detail pages, or use the existing ${VOCAB.company.toLowerCase()} monthly budget control.`}
                     </CardContent>
                   </Card>
                 ) : null}
diff --git a/ui/src/pages/Dashboard.tsx b/ui/src/pages/Dashboard.tsx
index e49b15a2..770435cc 100644
--- a/ui/src/pages/Dashboard.tsx
+++ b/ui/src/pages/Dashboard.tsx
@@ -277,8 +277,8 @@ export function Dashboard() {
               description={
                 <span>
                   {data.budgets.pendingApprovals > 0
-                    ? `${data.budgets.pendingApprovals} budget overrides awaiting board review`
-                    : "Awaiting board review"}
+                    ? `${data.budgets.pendingApprovals} budget overrides awaiting owner review`
+                    : "Awaiting owner review"}
                 </span>
               }
             />
diff --git a/ui/src/pages/InstanceSettings.tsx b/ui/src/pages/InstanceSettings.tsx
index 18faff5e..51db299a 100644
--- a/ui/src/pages/InstanceSettings.tsx
+++ b/ui/src/pages/InstanceSettings.tsx
@@ -1,4 +1,5 @@
 import { useEffect, useMemo, useState } from "react";
+import { VOCAB } from "@paperclipai/branding";
 import { useMutation, useQuery, useQueryClient } from "@tanstack/react-query";
 import { Clock3, ExternalLink, Settings } from "lucide-react";
 import type { InstanceSchedulerHeartbeatAgent } from "@paperclipai/shared";
@@ -171,14 +172,14 @@ export function InstanceSettings() {
           <h1 className="text-lg font-semibold">Scheduler Heartbeats</h1>
         </div>
         <p className="text-sm text-muted-foreground">
-          Agents with a timer heartbeat enabled across all of your companies.
+          {`Agents with a timer heartbeat enabled across all of your ${VOCAB.companies.toLowerCase()}.`}
         </p>
       </div>
 
       <div className="flex items-center gap-4 text-sm text-muted-foreground">
         <span><span className="font-semibold text-foreground">{activeCount}</span> active</span>
         <span><span className="font-semibold text-foreground">{disabledCount}</span> disabled</span>
-        <span><span className="font-semibold text-foreground">{grouped.length}</span> {grouped.length === 1 ? "company" : "companies"}</span>
+        <span><span className="font-semibold text-foreground">{grouped.length}</span> {grouped.length === 1 ? VOCAB.company.toLowerCase() : VOCAB.companies.toLowerCase()}</span>
         {anyEnabled && (
           <Button
             variant="destructive"